I am a Strategy Director passionate about purpose driven work and leading teams with entrepreneurial spirit.
I worked with some of the biggest brands in the world from experience design, brand management, content strategy, influencer marketing and more.
My passion for strategy that creates change led me to becoming a contributor to Purpose Disruptors - a network of advertising insiders working together to reshape the industry to tackle climate change.
With background in journalism and passion for social media, I run my own platform focused on conscious storytelling and impact for over 6 years called Looking for Heroes. I launched an ethical and sustainable fashion line and told many stories some of which went viral.
Key strengths
Leadership · Stakeholder Workshops · Strategic Planning · Vision Mapping · Conscious Storytelling That Travels
Featured brand experience
IKEA · Tesco · L’Oréal · Xiaomi · Sainsbury’s · Boots · Ford · Amex Travel · B&Q
Featured work
The Great Reset Campaign, Purpose Disruptors
A movement to embed the positive environmental shifts that have happened during lockdown.
Impact of the Campaign: It reached 18 million people and received the Purpose Award EMEA in Collaboration: Best Environmental Cause Campaign category.
Impact of the Campaign
The campaign reached 18 million people
and received the Purpose Award EMEA in
Collaboration: Best Environmental Cause Campaign category
Skinfluencers, L’Oréal
Led a delivery of a report on the present and the future of influence in skincare.
An in depth report that aimed to inspire the future of skinfluencer activations by organising the noise of data, looking at current activity on all platforms, creating key trends in the space and suggesting creative solutions for success.
Content Vision for IKEA, ustwo
Content vision work for IKEA imagining the future of online experience for the brand.
A three month long project aiming to answer a question: How can IKEA create a unique content experience online after the ending of the catalogue? The work included stakeholder interviews and workshop, in depth research as well as vision mapping.
Looking for Heroes, Founder
A personal social media project dedicated to sharing empowering stories of everyday people.
Project focused on conscious storytelling through Instagram, Facebook, traditional media, as well as conscious product development.
The project was featured by
Instagram, Vogue, Upworthy, The Huffington Post,
Shorty Awards, Lonely Planet, ASOS, BuzzFeed, Metro and gathered
2.9 million views through Facebook alone.
Experience
Strategy Director, People
Leading the department and delivering strategy on projects across London and Abu Dhabi.
January 2022 - November 2022, London / Abu Dhabi
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Strategy Director, Billion Dollar Boy
Leading a newly developed strategy team in Adweek’s 11th fastest-growing agency in the world.
September 2021 - December 2022. London
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Cedar Communications, Content Strategist
Delivered insights, customer journeys and strategies to support everyday delivery of content on Tesco Real Food.
June 2021 - September 2021, London
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ustwo, London 2021, Freelance Content Strategist
Created content vision work for IKEA delivering the project in a small, agile team.
April 2021 - June 2021, London
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Purpose Disruptors, Contributor
Contributor to The Great Reset - a movement to embed the positive environmental shifts that have happened during lockdown.
May 2020 - 2022
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Bookmark Content, Strategist
Led day to day strategy working with the team to deliver the best solutions for our clients.
February 2017 - September 2020, London
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Looking for Heroes, Founder
A personal social media project dedicated to sharing empowering stories of everyday people.
July 2014 - April 2021, London
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My Little Box, UK Brand Manager
Managed overall operations of the brand throughout the UK.
April 2016 – February 2017, Paris/London
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Imagination, Creative Strategist
Established trends reports for global company use. Run brainstorms with the team, wrote briefs, presented work to clients and wider company, created consumer personas and user journeys, as well as sustainability reporting.
August 2012 – April 2016, London
Specialties
Strategic Planning
Leadership
Purpose Strategy
Conscious Storytelling
Operational Management
Content Creation
Social Media Marketing
Insights Development & Gathering
Coaching & Mentoring
Analytics & Data
Continues Process Improvement
Digital Marketing Strategy
Stakeholder Engagement
Business Development
Education & Certificates
Master degree in Interdepartmental Humanistic Studies
The University of Wroclaw, Poland
Bachelor degree in English Language (Translation Specialist)
The Polytechnic of Koszalin, Poland
Bachelor degree in Journalism and Public Relations
The Polytechnic of Koszalin, Poland
User Experience Design Bootcamp,
General Assembly, London